Urban Poppy is a florist and botanical boutique located in the heart of downtown Savannah, GA, specializing in weddings, events, and daily floral orders. In addition to floral services, we offer curated gift boxes and seasonal products.
As the Marketing Manager, I lead the development and execution of targeted marketing strategies to enhance brand visibility and customer engagement. From orchestrating email campaigns and managing website development to overseeing product launches and social media content creation, I ensure that every touchpoint reflects the brand’s unique identity. Additionally, I collaborate on creative projects, including photography and videography for digital platforms, while also contributing to HR processes.
Programs used: Shopify (website development, analytics, POS), Canva (email marketing, print and marketing materials), Adobe suite - Photoshop, Illustrator, Lightroom, and After Effects.
Email Marketing
Product Photography
Being a part of the introduction of the new line of Urban Poppy Gift Boxes, I played a role in inventory, photography, online sales, marketing of the boxes, pricing, packaging, and launching meta ads. Below are a few photos and branded shipping materials.
Along with the gift boxes, I enjoy capturing some of the beautiful arrangements that the floral team produces for weddings and events.
Branded Packaging
Product Photography
To create more visibility from the street, I work closely with the owner to create seasonal window displays. Below are two examples for Valentine's Day and St. Patrick's Day 2024. Created with Canva to design and create mock-ups, Cricut was used to cut the vinyl.
